Arizona Lottery Partners with Atlas Experiences for Once-In-A-Lifetime Trip Prize
Hawaii Dream Getaway includes 6-night resort stay in Maui and private Darius Rucker acoustic concert
PHOENIX (April 10, 2023) – Arizona Lottery and Atlas Experiences, LLC have partnered to bring Arizona Lottery players a 7-day, 6-night Hawaii Dream Getaway to Maui! This once-in-a-lifetime experience will give 50 lucky winners and their guests the chance to experience a private Darius Rucker acoustic concert, win guaranteed cash prizes and have an unforgettable Hawaiian experience!
Players can enter their eligible $10 and $20 Scratchers® and Fast Play tickets into the Hawaii Dream Getaway promotion through June 15 in the Arizona Lottery Players Club. Players will receive 3X the entries when they enter the new $230 Million CASH EXPLOSION® Scratchers. The event will take place in December 2023, the perfect time to getaway, relax and enjoy the beautiful Hawaiian sunsets. The winners will get to enjoy their stay at the Fairmont Kea Lani, one of the top resorts in the area.
Dream it with Atlas!
“We are excited to partner with the Arizona Lottery to bring this exciting once-in-a-lifetime experience to their players.” said Derek Gwaltney, Founder and CEO of Atlas Experiences. “Over the last few years, Atlas has worked tirelessly to hone its experiential prize offerings to ensure that every detail of our programs - from custom prizing, exclusive game shows to private concerts with A list talent - are all executed flawlessly to create some of the best winner events in the industry.”
In addition to an intimate Darius Rucker concert, winners will also have the chance to participate in the $50,000 Lucky Pik Game Show. This exclusive 3-D digital game show with interactive technology will have winners on the edge of their seat as they attempt to amplify their winning experience. To continue the reimagination of Lucky Pik, the team is integrating random cash prizes within the game show. Winners will be surprised by their additional cash prize winnings throughout the show.
"The Hawaii Dream Giveaway provides a special opportunity for the Arizona Lottery to deliver an experiential prize to our most loyal players," said Chris Rogers, Arizona Lottery Deputy Director of Marketing and Products. "It's a once-in-a-lifetime chance to enjoy a world-class resort destination and a world-class talent while winning cash prizes. Truly a Paradise!"
The Hawaii Dream Getaway has been curated to provide an experience that money can’t buy. In addition to the private concert and game show, winners will be able to choose custom activities that include a spa treatment or a sunset catamaran cruise. The winners will also be treated to a private luau showcasing authentic Polynesian cuisine and culture, as well as other fun surprises designed to enhance the winning experience.
About Atlas Experiences, LLC: Atlas Experiences is a promotional marketing company specializing in once-in-a-lifetime prizes, exclusive events, and custom promotions. Atlas focuses on crafting custom second- chance promotional strategies that create excitement to drive consumer engagement. Atlas offers turnkey services to include promotion design, marketing strategies, destination sourcing, hotel contracting, travel logistics, event support staff, onsite logistics, social creative content, private concerts, custom merchandise, and guest services.
About Arizona Lottery: Since 1981, the Arizona Lottery and its retail partners have generated more than $5.1 billion in net funding to support programs that help to improve the quality of life for the people of Arizona. Proceeds from Lottery ticket sales fund programs in higher education, economic development, environmental conservation, and health and human services. The mission of the Lottery is to support Arizona programs for the public benefit by maximizing net revenue in a responsible manner. Learn more at ArizonaLottery.com
Scratchers® is a registered service mark of the California Lottery.
'CASH EXPLOSION®’ is a registered trademark of the Ohio Lottery Commission.
Contacts:
Cydeni Carter, OH Partners, Senior Public Relations Account Executive
c.carter@ohpartners.com (c) 602.677.5294
John Gilliland, Arizona Lottery, Public Information Officer
jgilliland@azlottery.gov (c) 602.702.2758
Derek Gwaltney, Atlas Experiences, LLC, Founder & CEO
dg@atlasexperiences.com (ph) 404.308.2225
