Atlas Experiences Announces New Strategic Partnership with National Cinemedia at NASPL Conference
Combined expertise will redefine how lotteries market and engage with their target audiences.
Roswell, Georgia — Atlas Experiences, a leading organization in the lottery promotions and incentive travel programs, is thrilled to announce a strategic partnership with National CineMedia (NCM), the largest cinema advertising platform in the US, aimed at revolutionizing the way lotteries connect with their audiences. This partnership will be officially announced at the upcoming NASPL (National State and Provincial Lottery) Conference in Milwaukee, Wisconsin on October 31-November 2, 2023.
Atlas Experiences has been at the forefront of curating unforgettable experiences and promotions for the lottery industry working with talent such as Luke Combs, Darius Rucker, and Martina McBride. With a commitment to driving engagement and fostering meaningful connections, Atlas has earned a reputation as a trusted partner in the field. Their expertise ranges from designing promotions and marketing strategies to handling travel logistics, on-site coordination, and even producing exclusive private concerts with top talent.
NCM connects brands with the most sought-after audiences who are at the movies each week. With over 19,000 screens in more than 1,450 theaters across the US, NCM offers broad reach and audience engagement across cinema, mobile and place-based marketing channels, providing full-funnel marketing solutions to advertisers.
The resurgence of cinema is showing that people of all ages show up for the big screen experience, engaging with the most buzzed about content. Brands are aligning with the biggest cultural moments at the movies throughout the year. Barbie and Oppenheimer impressively each drew box offices greater than $300 million, grossing nearly $1 billion combined while Taylor Swift: The Eras Tour has delivered a record-breaking box office performance, totaling over $[130] million in sales thus far. Additionally, moviegoers have massive spending power, with NCM audiences spending three times more than the general population, making them an attractive high-value target for advertisers, including state lotteries.
The resurgence of cinema is showing that people of all ages show up for the big screen experience, engaging with the most buzzed about content. Brands are aligning with the biggest cultural moments at the movies throughout the year. Barbie and Oppenheimer impressively each drew box offices greater than $300 million, grossing nearly $1 billion combined while Taylor Swift: The Eras Tour has delivered a record-breaking box office performance, totaling over $[130] million in sales thus far. Additionally, moviegoers have massive spending power, with NCM audiences spending three times more than the general population, making them an attractive high-value target for advertisers, including state lotteries.
The partnership between Atlas Experiences and NCM is set to redefine how lotteries market and engage with their target audiences. Research shows Lottery players are moviegoers. With 47 state lotteries across the country and NCM’s large cinema footprint, with exclusive agreement with the only three national chains plus affiliates, there is clear location-based alignment between lottery players and the national footprint of NCM’s theater network at the state and local level. By integrating NCM's media channels into their marketing support elements, Atlas aims to empower lotteries to reach new demographics in a more relevant and impactful way.
"We are incredibly excited about this partnership with NCM," said Derek Gwaltney, Atlas Experiences’ Founder and CEO. "By combining our expertise in creating exceptional promotions and experiential events with NCM's ability to connect with diverse audiences, we are confident that we can offer lotteries a powerful tool to enhance their reach and engagement."
“NCM is constantly seeking new ways to engage our audience and provide them with exceptional experiences," said Stacie Tursi, SVP, Major Markets at NCM. "Atlas Experiences shares our passion for innovation, and we look forward to delivering even more value to our moviegoing patrons and lottery partners."
The official announcement of this strategic partnership will take place at the NASPL Conference, an event known for bringing together thought leaders and professionals from the lottery industry. Atlas Experiences and NCM invite all attendees at NASPL to drop by booth #507 to discover how this partnership can help lotteries connect with audiences in a whole new way.
About Atlas Experiences, LLC:
Atlas Experiences is a trusted partner in the world of lottery and incentive travel, specializing in curating once-in-a-lifetime events, programs, and promotions that leave lasting impressions. Atlas is dedicated to crafting second-chance lottery promotions and custom incentive travel programs that drive engagement and build meaningful connections. From promotion design and marketing strategies to destination sourcing, travel logistics, onsite coordination, social creative content, private concerts, custom merchandise, and guest services, Atlas handles it all with precision and expertise. For more information on how Atlas Experiences can elevate your brand and leave a lasting impression on your audience, please visit our website at www.atlasexperiences.com
About NCM:
National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solutions for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s The Noovie® Show is presented exclusively in 47 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). Its platform includes more than 19,400 screens in over 1,550 theaters in 195 Designated Market Areas® (all of the top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com
