Atlas Experiences Secures Exclusive North American Rights to Supermarket Sweep
Atlas Experiences and Fremantle Exclusively Collaborate on Lottery Promotions Incorporating Supermarket Sweep Game Shows, Lottery Games and Second-Chance Lottery Prizes
Roswell, GA July 26, 2024 – Atlas Experiences (“Atlas”) is thrilled to announce a license agreement with Fremantle (“Fremantle”), securing exclusive North American rights to the beloved television game show, SUPERMARKET SWEEP, for lottery products, retailer activations and promotions. This partnership promises to bring the excitement and nostalgia of SUPERMARKET SWEEP to lottery players across North America.
SUPERMARKET SWEEP, an iconic American television game show, uniquely combines a team-based quiz format with a live, timed race through a supermarket. In this thrilling race, cameras follow contestants as they dash through aisles of a large supermarket collecting items to win cash prizes. Originally broadcast on ABC in 1965, the show has been captivating audiences for decades.
As a Fremantle production, SUPERMARKET SWEEP has a rich history of captivating viewers with its high-energy. The game show resonates with multi-generational consumers. The synergy between game shows and lottery products is well-established, and Atlas is eager to leverage this dynamic connection. Through unique retailer activations, a custom lottery game show and experiential prizing, Atlas will take an innovative approach to bring SUPERMARKET SWEEP to lotteries and their players.
Atlas aims to boost retailer engagement and elevate awareness of lottery products by incorporating the thrilling elements of SUPERMARKET SWEEP into an interactive digital game show set in a supermarket. This innovative approach will bring heightened excitement to lotteries, retailers, and consumers across North America. Atlas strives to infuse a fresh sense of engagement into lottery products that captivate players.
"We are thrilled to announce the addition of SUPERMARKET SWEEP to our product lineup," said Derek Gwaltney, the Founder and CEO of Atlas Experiences. "The integral connection between the thrill of a game show showcased at supermarket retailers is the cornerstone of this collaboration. We are eager to bring the excitement that SUPERMARKET SWEEP has generated for decades on retail shelves to the lottery industry. Our promotion is designed to offer players fabulous grocery-themed prizes at the perfect moment.
"We are proud to announce our first lottery partnership with Atlas Entertainment for SUPERMARKET SWEEP," said Angela Hueber, Fremantle’s VP, Commercial & Licensing. “This deal helps us solidify our commitment to delivering exciting new game show products and experiences to fans across North America."
Stay tuned for more details on the upcoming launch of SUPERMARKET SWEEP-themed lottery products and get ready to experience the thrill of the supermarket race in a whole new way.
About Atlas Experiences, LLC: Atlas Experiences is a trusted partner in the world of lottery and incentive travel, specializing in curating once-in-a-lifetime events, programs, and promotions that leave lasting impressions. Atlas is dedicated to crafting second-chance lottery promotions and custom incentive travel programs that drive engagement and build meaningful connections. From promotion design and marketing strategies to destination sourcing, travel logistics, onsite coordination, social creative content, private concerts, custom merchandise, and guest services, Atlas handles it all with precision and expertise. For more information on how Atlas Experiences can elevate your brand and leave a lasting impression on your audience, please visit our website at
About Fremantle
Fremantle is a leading global creator, producer and distributor of some of the world’s most successful content across Entertainment, Drama & Film, and Documentaries.
Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 27 territories it operates in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries.
From Got Talent to Neighbours, Password to Poor Things, Fellow Travelers to Queens, Too Hot To Handle to Big Mood, Maxton Hall to Idols, and Priscilla to House of Kardashian, our focus is simple – Fremantle creates and delivers irresistible entertainment.
Fremantle also represents world-leading digital and branded entertainment, with more than 495 million fans and 300 billion views for its standout content across all platforms.
Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann.
For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle’s LinkedIn page
For More Information:
Derek Gwaltney, Founder & CEO - Atlas Experiences, LLC • 55 Park Square Court, Suite 207, Roswell, GA 30075 • (Ph) 404.308.2225 • (Email) dg@atlasexperiences.com
