Atlas Experiences & Pollard Banknote Limited Partner to Deliver a Once-in-a-Lifetime Experiences
Marietta, Ga. November , 2020 – Atlas Experiences, LLC (“Atlas”) and Pollard Banknote Limited (“Pollard Banknote”) have announced they are joining forces to deliver the Texas Lottery’s Hawaii Dream Getaway second-chance promotion travel program that will host five hundred (500) lucky winners and their guests at the Hyatt Regency Resort & Spa, Maui, Hawaii in September 2022. The Hawaii Dream Getaway promotion is available on the Texas Lottery’s new multiplier family of scratch ticket games that will launch across the state on January 4, 2021.
“Atlas is thrilled to be partnering with Pollard Banknote and the Texas Lottery to send players on a once-in-a-lifetime trip to Hawaii in September 2022,” said Derek Gwaltney, Founder and CEO of Atlas Experiences. “The vision of Atlas is to craft custom experiences that deliver ‘The WOW Factor’ and I believe we have structured an event that Texas Lottery players will remember for many years. We will curate private receptions, events, activities, a concert and the Taste of the Islands dinner that allow guests to enjoy all that the beautiful island of Maui has to offer.”
Pollard Banknote is not only supporting the Hawaii Dream Getaway second-chance promotion but is also printing the family of scratch ticket games, which includes five price points ranging from $1 to $20 and features the company’s patented Scratch FX® innovation. Texas Lottery players can enter non-winning tickets through their Luck Zone accounts to enter for a chance to win.
“We’re excited to collaborate with Atlas Experiences on this unique promotion,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We’re looking forward to building on the success of experiential programs with Texas Lottery players. Hawaii has always been considered a dream destination, and now coupled with an exclusive concert experience, it’s an opportunity that will attract and engage players across the state.”
Atlas Experiences will be providing turnkey event execution and logistics to include an all-expenses paid trip for two to the Hyatt Regency Resort & Spa on the island of Maui, a private concert by Darius Rucker, a Taste of the Islands dinner, exclusive Drums of the Pacific Luau, welcome reception with local island entertainment, $1,000 spending money, and $50,000 in cash prizes.
With over 25 million albums sold, Rucker first achieved multi-Platinum status in the music industry as lead singer and rhythm guitarist of the GRAMMY Award-winning band Hootie & the Blowfish. Since releasing his first Country album in 2008, he’s earned a whole new legion of fans with four No. 1 albums on the Billboard Country chart, including RIAA Platinum-certified Learn to Live and True Believers, plus nine No. 1 singles at Country radio. In 2014, Rucker won his third career GRAMMY Award for Best Solo Country Performance with his 8x Platinum version of Old Crow Medicine Show’s “Wagon Wheel.” His latest single, "Beers And Sunshine," calls for slowing down to enjoy the simple things in life when the world feels out of control. For more information, visit and follow on social media @DariusRucker.
“Working with Darius Rucker to create a private intimate performance and custom augmented reality message will create memories we strive to deliver for our guests. The opportunity to collaborate with Darius to film personal messages for Texas Lottery players that will be integrated into augmented reality is a completely new promotional element for a lottery second-chance program. The QR code that will be on in-store POS, social media, email communications and digital channels will reveal an augmented reality message from Darius that players can see on their mobile device. Finding ways to innovate the player, guest and fan experience will be pivotal for future events and consumer engagement.” said Derek Gwaltney, Founder & CEO of Atlas Experiences.
About Atlas Experiences, LLC: Founded in 2019, Atlas Experiences is a boutique incentive travel company specializing in once-in-a-lifetime programs and augmented reality promotional elements. Focused on crafting custom incentive travel programs and delivering turnkey services to include destination sourcing, hotel contracting, travel logistics, event support staff, onsite support, marketing strategies, private concerts, and guest hospitality services. Atlas Experiences integrates innovations that engage consumers and reward loyalty to your brand, organization, or team with unforgettable moments.
About Pollard Banknote Limited: Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, Schafer Systems and Fastrak retail merchandising solutions, and a full suite of digital offerings, ranging from world-class mkodo game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 67.5% by the Pollard family and 32.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at .
For More Information:
Derek Gwaltney, Founder & CEO - Atlas Experiences, LLC • 3605 Sandy Plains Road, Suite 240 #486, Marietta, GA 30066 • (Ph) 404.308.2225