North American Multi-Jurisdictional 2nd Chance Lottery Promotion
The $1,000,000 SWEEP, a multi-jurisdictional second-chance lottery promotion that brings the excitement of the iconic Supermarket Sweep game show to North America. This unique promotion combines nostalgia and thrilling prizes, offering players the chance to win cash, free groceries, and even participate in their very own “Supermarket Sweep” experience.
Live the Sweep Life!
Atlas Experiences has secured the licensing rights for the iconic Supermarket Sweep brand, bringing this nostalgic game show to the lottery industry through the $1,000,000 SWEEP promotion.
There’s a chance to win down every aisle with the custom Supermarket Sweep Game Show! It’s too sweep to miss!
Video Concept
NASPL INSIGHTS Article
Atlas Experiences is thrilled to introduce its newest multi-jurisdictional second chance promotion: $1,000,000 SWEEP. Designed to drive retailer engagement, create unforgettable winning moments, and generate widespread media coverage, $1,000,000 SWEEP is set to be a game-changer for North American lotteries. Partnering with Fremantle’s iconic game show, Supermarket Sweep, Atlas brings a wave of nostalgia to the lottery industry, giving players cash prizes, free groceries and the chance to live out the dream of their very own supermarket sweep game show.
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Mini Sweep Activations
Through partnerships with grocery retailers and strategic retailer engagement, $1,000,000 SWEEP aims to create impactful, in-store winning moments and attract foot traffic with prizes tailored to today’s economic needs.
The campaign features Mini Sweeps, smaller activations at select grocery stores that increase brand presence and excitement. These events lead up to the $1,000,000 SWEEP finale, where players compete in Las Vegas for a chance to win up to $1 million.
Supermarket Sweep ®/© FremantleMedia North America, Inc. 2025.